Formulation Standards
Our formulators, Our labs, Our Innovation
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Our formulators, Our labs, Our Innovation
We want to make that navigation to us easy. So you know what we put in and leave out. But also letting you know you can depend upon us no matter what you face.
We promise you:
No outsourcing
No shortcuts
We innovate in house
We are a real skincare company
From our beautiful land to your beautiful face. A lot goes into each product. That beautiful smell is what greets us in the lab every day. And each small batch is created to deliver to you a fresh product that feels amazing.
You can trust that what we say is backed up. Weve voluntarily taken steps to have third-party validations so you know we are committed to eco-friendly practices.
Our on-box Soil Association Certifications & Vegan Society Approved marks give a clear message to show you precisely what is in our products.
All of our products are Leaping Bunny Cruelty-Free Approved.
Clean + Clinical Restorative Skin Health Care Backed By Science
When we create products, we use 4 principles:
The Skin Benefit: We only use plant actives that are effective and stable and contain a high percentage of organic and/or natural ingredients. Our Organics range is certified organic in line with the Soil Association Organic Standard.
The Safety: Through our investigation processes, if we find an ingredient to be compromising, we will not use it and will add it to our Banned By Us list.
The Provenance: we are proud to give you full disclosure on every ingredient we use, working in partnership with Skinfo to show you exactly where each element comes from and what it is derived from.
The Onward Impact: As with your skin, if there is any doubt about the safety of the formula or what the product is encased in, we will not use it. For example, we do not use silicon, nylon or any type of these plastics to bind our formulas.
As a precaution, we exclude certain ingredients that could pose a risk to human health or the environment.
To see our complete list click below.
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