When we create products, we use 4 principles:

The Skin Benefit: We only use plant actives that are effective and stable and contain a high percentage of organic and/or natural ingredients. Our Organics range is certified organic in line with the Soil Association Organic Standard.

The Safety: Through our investigation processes, if we find an ingredient to be compromising, we will not use it and will add it to our Banned By Us list.

The Provenance: we are proud to give you full disclosure on every ingredient we use, working in partnership with Skinfo to show you exactly where each element comes from and what it is derived from.

The Onward Impact: As with your skin, if there is any doubt about the safety of the formula or what the product is encased in, we will not use it. For example, we do not use silicon, nylon or any type of these plastics to bind our formulas.